Singer Thailand Public Company Limited headed by the new Managing Director Boonyong Tansakul, the first Thai person in the top management position, is going all out to ensure the annual sales growth of 10%. The company kicks of this campaign by warming up all parties namely the management and employees with a marathon as simulation to what it calls a Mission Impossible 2010. In this event, we can see how prepared and united the team is against obstacles which in real life could be several things, from economic turbulence to unpredictable occurrences.
The first activity from Singer's Mission Impossible 2010, which is a 10-km marathon race, took place at Lumpini Park with around 100 participating employees and executives. The objectives of this marathon include testing of sportsmanship, determination, spirit of excellence and will to succeed of members of the management and heads of each division especially when it comes to overcoming obstacles to ensure higher sales on a yearly basis. The 10-km marathon simply symbolizes the 10% growth on the annual sales.
"We would like the executives and managers to display their determination to succeed in running, the same thing with trying to achieve the sales growth of at least 10% per year - something quite high especially during the current economic crisis. Apart from stimulating the actual company's challenge, the marathon also created an atmosphere that requires endurance, unity and bonding, while testing each participating individual for their own determination and strength to complete the task as a team," he said, adding that the new era of Singer Thailand PLC under his leadership will be a successful one.